COURSE TITLE: Digital Media Production II

Course Code: JM 214
Credit Value: 3 Credits

Contact Hours

• Lectures: 2 hours/week

• Practical / Multimedia Production Laboratory: 2 hours/week

Duration: 15 Weeks (One Semester)
Prerequisite: JM 116 – Digital Media Production I

1. Course Description

This course builds upon the foundational knowledge and skills acquired in Digital Media Production I by developing students' competencies in advanced multimedia content creation, post-production, digital publishing, and cross-platform storytelling. Students learn to plan, produce, edit, and distribute professional-quality multimedia content for journalism, corporate communication, and digital media environments.

The course emphasises integrated storytelling through text, photography, graphics, audio, video, motion graphics, and interactive media. Students explore advanced production workflows, collaborative media production, live streaming, audience engagement, analytics, and emerging technologies while applying professional, ethical, and legal standards.

Practical laboratory sessions provide extensive hands-on experience using industry-standard production software and equipment to create multimedia projects suitable for online publication across websites, social media, and mobile platforms.

The course prepares students for advanced practice in multimedia journalism, television production, digital content creation, strategic communication, and media entrepreneurship.

2. Course Objectives

By the end of this course, students should be able to:

1. Apply advanced multimedia production techniques to professional communication projects.

2. Integrate text, images, graphics, audio, video, and animation into coherent multimedia stories.

3. Produce professional-quality digital media using industry-standard software and workflows.

4. Plan and manage collaborative multimedia production projects.

5. Publish multimedia content across multiple digital platforms.

6. Analyse audience engagement using digital analytics.

7. Apply ethical, legal, and accessibility standards in digital media production.

8. Produce a comprehensive multimedia project demonstrating technical and editorial competence.

3. Learning Outcomes

Upon successful completion, students will be able to:

• Design and manage advanced multimedia production projects.

• Produce integrated multimedia stories for journalism and strategic communication.

• Create and edit professional-quality video, audio, graphics, and motion graphics.

• Apply advanced post-production techniques to digital media content.

• Publish multimedia content optimised for websites, social media, and mobile platforms.

• Evaluate audience engagement using basic digital analytics.

• Demonstrate collaborative production and project management skills.

• Present a professional multimedia portfolio suitable for employment or further study.