COURSE TITLE: Introduction to Journalism, Media and Mass Communication

Course Code: JM 111 Credit Value: 3 Credits

Contact Hours

• Lectures: 2 hours/week

• Tutorials / Practical Sessions: 2 hours/week

Duration: 15 Weeks (One Semester) Prerequisite: None

1. Course Description

This course introduces students to the foundations of journalism, media, and mass communication as academic disciplines and professional fields. Students examine the historical development, functions, theories, structures, and societal roles of journalism and mass media within local, regional, and global contexts.

The course explores communication models, media institutions, news organisations, media ownership, journalism principles, audience behaviour, and the impact of digital technologies on contemporary media practice. Students are introduced to the ethical responsibilities of journalists and media professionals while developing critical awareness of the media's influence on politics, governance, business, culture, and development.

Tutorials and practical sessions provide opportunities for media observation, news analysis, communication exercises, and critical evaluation of current media content.

The course provides the theoretical and professional foundation for advanced study in journalism, broadcasting, public relations, multimedia production, strategic communication, and media research.

2. Course Objectives

By the end of this course, students should be able to:

1. Explain the nature, history, and development of journalism, media, and mass communication.

2. Describe major communication models and introductory communication theories.

3. Explain the functions and responsibilities of journalism in democratic societies.

4. Differentiate various forms of mass media and communication systems.

5. Analyse the influence of media on individuals, organisations, and society.

6. Explain the structure and operation of media institutions.

7. Demonstrate an understanding of professional standards, ethics, and social responsibility in journalism.

8. Develop critical thinking skills for analysing contemporary media issues.

3. Learning Outcomes

Upon successful completion, students will be able to:

• Define journalism, media, communication, and mass communication using accepted academic concepts.

• Explain the historical evolution of journalism and mass media.

• Describe major communication models and introductory communication theories.

• Identify the functions and characteristics of different media platforms.

• Explain how media institutions operate within various political, economic, and cultural environments.

• Analyse media content using basic communication concepts.

• Explain the ethical and social responsibilities of journalists and media organisations.

• Demonstrate critical evaluation of media messages and their societal impact.